Tools are an easy and fast solution provider, Yet they are not 100% accurate.
Being a big fan of finding the latest digital marketing tools, they will only help you execute a proper strategy.
The right technology stack can help you zoom past the competition.
Some tools out there are foundational – things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers or design tools.
Let’s see the best digital marketing tools used by digital marketing experts –
Ahrefs is a comprehensive SEO tool to help you increase your website traffic. They have data for about 150 million keywords in the US and even more for 150 other countries. Ahrefs is an excellent choice for competitive analysis, allowing you to check who your competitors are linking to, what their top pages are and more. You can see where their content ranks and identify critical weaknesses in your content areas using the Content Gap tool. The Top Pages tool allows you to see which pages bring in the most traffic and how much traffic is going to your competitors’ pages.
Ahrefs is one of the favourite SEO tools for SEO specialists. It is easily the most durable product in this space.
2. All-in-one SEO
All-in-One SEO – AIOSEO is a leading plugin for WordPress websites, with over 2 million installs. This tool includes a wide range of features designed to help you optimize your website and content for search engines.
This tool provides an actionable checklist that helps you focus on fixing errors and making standard adjustments to maximize click-through rates. Furthermore, with AIOSEO, you can test your entire website, optimize pages for WooCommerce, and even improve your local SEO.
Proof connects to your CRM or website, and use social proof to increase conversions on your website. They deploy social proof posts (i.e. “25 people are viewing this post right now”), reviews, and videos to their target customers when they visit your website.
Popular direct visitor numbers and Hot Streak notification features improve customer perception of your brand and allow potential customers to see other people’s reactions to your products. In addition, it is effortless to set up: you just need to copy and paste their pixels into your website.
You can identify visitors and test their journey through your website, which can help optimize your website design for higher conversions. It integrates with many other software systems and is optimized for mobile devices.
If you are looking for a powerful lead generation tool, Pointerpro is the software your marketing team should consider.
With their ReportR package, respondents can use a personalized PDF report based on their answers immediately upon completion. They also seamlessly integrate with your existing marketing stack via webhooks, Zapier or Integromat. So you can quickly transfer leads to your email marketing tool or CRM and start creating nurturing campaigns.
Yoast plugin for WordPress is free, but the range of paid plans is based on the number of sites you need to monitor
Yoast is a viral plugin that works with Gutenberg and WordPress, the Classic editors. Yoast is a great tool to help you optimize your content for search engines.
Yoast helps you choose your core content, target keywords to help you rank for, individual content URLs, and internal links to boost them further. The plugin also evaluates your page’s readability and assigns it a Flesch Reading Ease score. It is updated to reflect Google’s algorithm every two weeks, so you can always stay up to date on your SEO.
Slack is one of the communication services that businesses love to use today.
It facilitates, divides and centralizes collaboration between employees and teams. It is an excellent tool for connecting and meeting others in the digital marketing space and gives you the freedom to join or leave the channel as needed.
Since this is a popular communication channel, it has vast integration capabilities with many other tools. You can add a seemingly unlimited number of apps and Slack integrations to make the tool even more powerful.
Trello is a content management tool many organizations use to brainstorm and develop content strategies.
Trello is so appealing because it’s free for teams and small businesses and provides an intuitive way to brainstorm and plan content online, even if your team is remote or global. Plus, assigning multiple employees to a single tag is easy, showing you who’s responsible for writing and editing posts.
Users can create tags, include notes on tag topics, develop timelines, and assign topics to specific groups.
8. Business Canva
Canva is a drag-and-drop design platform that allows users to create images using custom images, icons, shapes, and fonts from the Canva catalogue. It provides an easy and aesthetic way to design your logo, presentation, picture or graphic according to the needs of your team.
Additionally, Canva eliminates the need for an experienced designer and allows you to create the exact design you think of using their vast collection of images.
9. Google AdWords
Google AdWords is one of the most popular options for advertising your business on Google’s search engine results pages. Payments are based on a pay-per-click or pay-per-call structure.
Google AdWords hosts the Google Keyword Planner, where you can research the keywords you want to include in your ads and other content. You can set a budget limit on how much you want to spend. Ultimately, this tool helps you attract more potential customers to your website.
AdWords is a great way to display your products or services on Google results pages.
10. Google Analytics
Google Analytics is the gold standard for web analytics. Nowadays, it’s hard to function as a digital marketer if you don’t have some level of expertise in Google Analytics.
At the most basic level, Google Analytics can tell you who is visiting your website, from where, and on which pages they spend the most time.
Plus, you can set goals for conversion tracking, create an Enhanced Ecommerce setup, and track events to learn more about user engagement.