Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. SEO is part of the broader topic of Search Engine ...
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. People generally relate content marketing with ...
In the last two decades, technology has transformed our society immensely. Humanity has created marvels in the fields of technology and communication.  Opinions and views of individuals are reaching to masses. Social media has empowered people with ideas to bring about a positive change in the ...
The world is rapidly moving towards a digital era creating a paradigm shift where small and medium-sized companies are all competing at a global level. So you’ve entered the magnificent unpredictable marketplace and are ready to embrace the calculated strategies, both unconventional and ...
BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Google introduced RankBrain, almost 5 years ago, which changed search system of Google. RankBrain was totally based on Artificial Intelligence, which is handling large fraction ...
Here are steps to improve search engine raking by analyzing & researching on search intent query. To understand, research & creating content on search queries “Know”, “Do” and “Go” can make your keywords ranking high. In traditional marketing we used to go inside stores and choose our ...
2019 has been to a good start and brands are getting geared up for the valentines day euphoria. The Young population always gets excited for the month of February where Cupid strikes for a week of festivities. Digital Marketing sees some great movement in campaigns and spending from the brands. ...
Thanks to the perpetual connectivity, brands today are left with no choice than marking strong presence on almost every channel where customers can search them. Brands need to use a combination of communication means to reach out to a broad audience present at different channels like social ...
Do you own a blog for your online business? Are you finding it difficult to get blog post ideas that draw the attention of your readers and engage them for longer? Posting simple blogs is not enough to drive readers; rather, you need a variety of blog post ideas that bring variety to your ...
With the beginning of 2017, everyone is wondering about the changes in digital marketing strategies. Though it’s been almost a month, people are still confused about Facebook marketing in 2017. To get an idea of what the year holds for Facebook marketing, we collected thoughts of social ...