BLOG

With above 65 million users in just the United States within a week of launch, the augmented reality game from Japan’s Nintendo has broken all the records. Pokémon Go is the talk of the town among people of all the ages and has rocketed to the top of play stores in Apple and Android apps. […]

It is a known fact that a good user experience on the website can either make or destroy your business. SEO experts emphasize on the activities like mobile optimization and page load time so that the users can have the positive experience while browsing your website. Recent studies conducted ...

You may have to face a situation when your PPC landing fails to convert even though they receive great traffic. Have you ever encountered such a problem and tried to fix the problem of your landing page. To achieve better conversion rate optimization you need to ponder over certain points other ...

One of the most important and strategy based search engine optimization tasks is to effectively perform the backlink analysis. Backlink analysis is done to evaluate the competitor’s role in the relative field. At present, a number of tools present which had made backlink analysis an easy and ...

Blogging holds a lot of importance in business. If you already have a blog, you would probably understand its importance. One of the major challenges that user come across is the optimization of the blog posts to make it more user-friendly. Generally, bloggers fail to take the advantage of the ...

Keywords search is an essential aspect of SEO campaigns like on-site placement, link building, and acquisition. Keyword search and how to target them can either bring positive or negative outcomes. For link outreach and online community building, categorizing keyword is important as they drive ...

In today’s digital age, businesses need a solid online presence to thrive and succeed. That’s where digital marketing comes into play. By employing effective digital marketing strategies, companies can attract and engage their target audience, drive website traffic, generate leads, ...

Unleashing the Power of Digital Marketing To remain competitive, businesses need to build a strong online presence in today’s fast-paced digital environment. To reach and interact with potential customers, digital marketing has become crucial. However, navigating the enormous digital ...

Are you a small company owner hoping to broaden your market and attract more clients? Social media marketing is an efficient technique to market your company and interact with potential clients. It might be challenging to start, though, and to know what to avoid. The dos and don’ts of ...

The Role of AI in Digital Marketing is no different from that of other recent buzzwords in the IT sector. AI has changed the game for digital marketing with the emergence of large data and sophisticated algorithms, presenting new potential and difficulties for firms. In this article, ...

Google is a household name when it comes to internet search engines. It has revolutionised how we access information with its robust algorithm and intelligent features that help us find the content we need. However, with the rise of artificial intelligence (AI), there has been an increasing ...

3 Marketing Strategies You Can’t Ignore To Drive Your Digital Media Growth in 2023 In light of recent turmoil in tech companies, a possible recession, and lingering inflation, it has never been more critical for companies to reallocate marketing budgets across different platforms. Now to ...

9 Replacements for Paid Ads to Promote Your Business Marketing and advertising are essential parts of business growth. With internet users growing yearly, many brands have increased their digital marketing spending to reach more consumers. The global digital media market in 2022 accounts for ...

To gain visibility and business through local search, you need to optimize location pages for SEO. Location site SEO is different from regular SEO because it looks at the locations where you provide services. A business website’s landing page shows the cities or neighbourhoods where the ...

In performance marketing, a type of digital advertising, brands only pay marketing service providers when their objectives are achieved or when particular tasks, such as a click, a sale, or a lead, are finished. As the name implies, performance-based marketing is included. What, therefore, is ...

Snapdeal Case Study – Marketing Case Study of an E-Commerce Brand The New Delhi-based company Snapdeal was established in 2010 by businessmen Kunal Bahl and Rohit Bansal. It began as an online marketplace for daily discounts and eventually developed into a full-fledged e-commerce business. Due ...