Are you still stuck to just Google adword advertising thinking that Bing is far behind the innovative applications? If yes, you are making a big mistake. Ignoring Bing Ads can be really harmful to the advertisers.
Gone are the days when new and innovative applications within AdWords used to be launched by just Google. In recent times, Bing has impressed advertisers by quickly implementing advanced tools and innovative features. If you use Bing Ads, you will get to know about some features which are not available in AdWords.
Even after having many unmatched features, Bing is still seen as a secondary option for paid search campaigns. By ignoring this platform, advertisers not just underestimate the value of this but also miss the unique audience.
If you haven’t used Bing Ads recently, you might not be aware of the Bing Ads app. The search engine launched this app for iOS in April 2015. With an app on your mobile, you can easily manage you paid search campaigns even on the go.
Do you avoid using Bing ads due to budget issues? It has provided a solution to this problem as well by allowing the advertisers to run multiple campaigns under a single budget. The feature is called “shared budget” where Bing automatically adjusts your budget spent on different campaigns to maximize your ROI. With this, you don’t need to spend extra time on setting up and calculating individual campaign budgets.
In November, Bing made an announcement about the expansion of the Bing Partner Program to agencies, technology partners and SMB partners globally. While announcing about it, the spokesperson said that the Partner Program gives increased recognition and engagement for advertisers. It gives special opportunities to the partners along with brand association with Bing and training.
Following the footsteps of Google, on October 25, 2016, Bing also announced that now all advertisers are allowed to implement expanded ad texts within their campaigns on Bing. It allows advertisers to write more compelling and effective ad copies with attention grabbing calls to action.
To allow advertisers to adjust bids for varied device types, in November, Bing opened up Expanded Device Targeting globally. It will also give advertisers the ability to expand the range for easy bid adjustments. Further, you can implement targeting at the campaign level or the ad group level. ‘
Being a digital marketer, you should not any opportunity available online to promote your business. Every search engine has its own unique audience and to grow your business, you need to target all of them. Bing is also a profitable ad channel that by playing wisely you can explore a lot. By creating innovative and engaging ad campaigns on Bing, you can easily drive traffic, leads, and sales.
At last, I would say that you should look beyond just the popular channels and leverage the power of all the platforms.