SEO is an integral part of Digital marketing. It refers to Search Engine Optimization. Although it is a vital term for any business to mark its digital presence, many don’t know much about this. So in this article, we will tell you about SEO and it’s working.
What is SEO?
SEO which stands for Search Engine Optimization refers to the process of bringing your site to the top of the search in Google search when relevant keywords are searched for. SEO is beneficial because if your site rank higher then your business is more visible and you can generate more traffic and leads.
e.g. if you are in a fitness business and you have optimized your website for the same, it is more likely that whenever anyone searches for a keyword like ‘how to become fit you’ll feature in the top. This would help you to
BENEFITS OF SEO:
You can attract more visitors and customers to your website with SEO Optimization.
Conversions can be enhanced
With better metrics, you are more likely to become a reliable brand.
Now we know what is SEO and the next step is to look at its working for a better understanding.
How does SEO work?
Understanding of working helps you to design your digital marketing strategy accordingly. So let’s look at detailed SEO working. SEO can be categorized into two parts:
Both on-page and off-page SEO are crucial in the understanding of SEO work. Both these things are vital because they make your site more user friendly and trustworthy. This in turn impresses Google search engines and they are likely to rank your site in top searches. The exact working of SEO is a bit complex because it depends on approx. 200 factors.
But let’s understand in a simple manner through the following steps:
Since it’s a little technical process it is advised that you visit a web strategist to optimize your website for search engine.
Besides that, you can follow certain general tips to optimize your website for SEO. So let’s look at the factors that you need to improvise for featuring your website on top. These are:
What is SEO, and how it works , In This article looked at the meaning and working of SEO. Given the importance of SEO in this technological era, you must optimize your site for the same. Now you know how Google SEO works. Now it’s your turn to pick the right ways to optimize your site for the Google search engine.
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