In the last two decades, technology has transformed our society immensely. Humanity has created marvels in the fields of technology and communication. Opinions and views of individuals are reaching to masses. Social media has empowered people with ideas to bring about a positive change in the society. People are making a living without selling a single product. Today anyone can become a social media expert and explore the field of million possibilities by following these 10 simple steps:
Be a friend to all social media platforms – Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s no passing trend. Knowing these platforms better will be the first step in becoming a social media expert.
Develop Communication Strategies – You only have their attention for a limited period of time so make the most out of it. You have to Segment your audience and define your communication strategies accordingly.
“Content is King” – You need to have an eagle eye for aesthetics to be able to generate content that holds the attention of users. Create a content calendar and engage your audience with appropriate engaging ideas and campaigns.
Focus on Metrics – Social media metrics are important because they prove you can measure how successful a campaign is, how well your social strategy is performing. Metrics keep you aware of general social profile and brand health – you don’t know the impact of your social media presence until you have the data to back it up.
Manage the community – Instead of giving their comment a simple ‘like’, you should consider ways in which to thank them for their support through surprise and delight activation.
Be Mobile – Today, a large fraction of population accesses the internet through mobile rather than laptop or desktop. Mobile’s portability feature enables a user to get in touch with world through the internet from anywhere and anytime. An increasing number of internet and mobile user drags a revolutionary trend which a social media expert needs to understand and utilize fully.
Consistency is the key – For your audience to recognize your brand, you must be consistent. Being consistent on social media allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among your intended audience.
Stay updated – Google is making thousands of updates per year to its search results and algorithms, Facebook is adding/changing new features all the time, Google Ads move towards AI, etc., etc. The changes happening in the digital marketing industry are continuous and staying updated with the latest changes in technology, trends and tools around the world is very important for the brand growth.
Measure results: Social media is both an art and science. Businesses can’t rely on simply posting content and waiting to see what happens. Social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it in order to sustain and grow.
Don’t Give Up: Sometimes, social media can be exhausting and unnerving but finding the best platforms and campaigns for your brand is the success factor. So stay strong, stay positive, and don’t give up.
Those of you who have a large social following can use your profiles to get paid by brands. Even if you don’t have lots of followers right now, you can increase your following and engagement metrics to make yourself more appealing to prospective clients. If you follow the above tips and advice outlined in this guide, you can turn your social media profile into a money-making machine.