The importance of digital marketing is reflected in several ways like broadened reach, SEO, more leads, and much more. An understanding of the social media demographics can further help digital marketers to optimize their digital marketing strategy according to changing times. In this article we will tell you the social media demographics for the year 2021 that will help you in rationalizing your digital marketing strategy:
A glance at Social Media demographics for the year 2021
Social media sites like Facebook, Instagram, Youtube, etc. play an important role in any digital marketing strategy. So let’s have a look at them. Since last year, several features have been added to these sights. After the ban of tik tok in India (the largest market for these social sites), these sites came up with short video platforms like Instagram reels, Youtube Shorts, Linkedin stories, etc. A detailed look at demographics is given below for each site:
Facebook: According to sources, Facebook is growing but engagement has reduced from what it used to be. It can be attributed to the rise of competitor social media sites. With almost 2.7 billion monthly active users who spend approx. 38 minutes on this app, Facebook can be a good way of marketing, though it has lost its initial relevance to emerging sites.
Instagram: Instagram is one of the most successful social media sites nowadays. It has approx. 338 million active users. With a large number of users, it can bridge social media and Business to Customer marketing. Various brands have their Instagram pages and have a large number of followers. Marketing moves is a channel that puts promotional videos on its page in an engaging manner and can help businesses to broaden their reach. An amazing point to note about Instagram is that every day, almost 130 million Instagram users click on at least one shopping site, which makes it a preferred app for blending social media and commerce.
Linkedin: known for network building, there is no stop to the success of Linkedin. It is connecting the brands with prospective buyers and it is still growing. There are approx. 310 million monthly active users. It is responsible for making more than 50% of the social traffic to B2B sites. It is growing so fast that in a single minute, approx. 2-4 new people sign up on it. Additionally, the users of Linkedin are mostly in senior roles and decision-makers over the company. If your business can reach them, you can expect to earn good profits. Besides this, 94% of B2B marketers use it for content distribution while LinkedIn accounts for 50% of all social traffic to B2B websites and blogs.
Twitter: Hacked Twitter accounts of famous personalities like Obama, Biden, etc. have become a new normal. This is the prime reason for ambiguity in the statistics and demographics of Twitter. Additionally, many accounts are claimed to be fake. But still, it is a good platform for B2B marketing (business-to-business marketing). Here are some additional statistics for figuring out the demographics of this site. 75% of B2B businesses use Twitter for marketing, 40% of Twitter users bought a product after seeing it on Twitter and 71% of Twitter users use the platform to stay up-to-date on news.
Snapchat: another popular app especially among teenagers is Snapchat. With its new photo and video features, it attracted a good teenage audience. It has almost 229 million daily active users.
Pinterest: Do you know Pinterest is called the mom app because of a large number of female audiences. There are approx. 416 Million users on Pinterest and almost 94% of Social media marketers use it for marketing. The average minute a user views this app is 5 min. 77% of weekly users have discovered a new brand or product on Pinterest and 50 % have bought this product. This makes it a good site to promote your product.
In this article, we learned about the demographics of different social media sites that can help you to fine-tune your social media marketing strategy and reach the leads. Now it’s your turn to plan your social media strategy and build a loyal audience.