- Social Media Marketing
- Facebook Marketing
- Youtube Marketing
- Twitter Marketing
- Linkedin Marketing
- Mobile Marketing
- Brand Management
- Online Reputation Management
- CMS Website Design
- Mobile Website Design
- Ecommerce Website Design
- User Interface Design
- Website Redesign & Maintenance
Why Customer Engagement is Important in Today’s World?
There is hardly any business in the world that can survive with a bunch of dissatisfied customers. It is true that there are some companies, who can survive with unhappy customers for some time, but sooner or later they have to face the judgement day, and shift their business to some other places or leave that forever. Its affect must be understood by business owner, as it is highly important to provide their customers with smart services and quality products to win over them, and keep them devoted towards their business.
According to modern business approaches, positive interaction with clients and customers is important, as it can effectively build a long term relationship, between the company and the consumers, and at the same time also reduces the likelihood of any kind of sham. As per the modern business perspective, this is a very critical part of any modern business venture because the cost of acquiring and attracting new customers is often greater than the cost of retaining the customers and simultaneously devoted customers are comparatively easier to satisfy.
According to a customer engagement study conducted by the Business Marketing Association around 72% marketers all over the world consider effective customer engagement as the top most priority for the success of the business organisation because of the fact that customer initiative and engagement is immensely important particularly when the companies consider to expand their business through the most popular Social media marketing in India outlets like Facebook, LinkedIn and Twitter.
Apart from these here are a number of other media platforms that provide the customers with a forum to discuss about the quality of the products and services of a particular company and now every detail of a particular predict or service is within the reach of any potential consumers. When positive user reviews are posted in these forums they can surely be a great benefit for any company but negative feedbacks can really take a toll on the reputation of the company and that on which most modern companies are focussing on quality interaction with the customers to ensure positive and encouraging feedbacks that can really improve the business of the company by a considerable extent.
At the end one must remember that customer engagement is not all about just managing brand reputation but at the same time t is also capable of creating a meaningful and long term relationship with h customers through every possible channel of communication.