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Ways in which Google Collects your Social Data
Google loves to collect data and it makes no bones about it. In the last couple of years, its focus has grown significantly on one important area – the collection of social data. Gone are the days when linking websites would be deemed as a ‘recommendation’. Today, these recommendations come from social media websites. Why? Because people have begun sharing, and this phenomenon is simply increasing day by day.
Google worked its way around this fact by figuring out which links are of importance to users of social networking sites so that they can give personalized content. And to provide you with content that suits your requirements, Google needs your data – your likes and dislikes, your top tens and your favorites…. The more data that Google has, the better.
So how does Google manage to get all this information about you? Here’s how:
You hand over your information to Google
You use its products, don’t you? Gtalk, Gmail, Google+ etc…. You’re required to fill in a lot of information to create new accounts, right? Especially for Google+ where you tell them all that you love and hate. Also, whenever you +1 (follow/like) a website, you yourself are giving Google information about that page. And as we all know, nothing on the internet is temporary – all information is always stored somewhere secretly even after you’ve been led to believe that it’s been deleted.
Google Maps too makes use of information like places you are going to or which places you’re interested in going to. Gtalk tells them about the people you talk most to, and are thus more important to you.
Your social circle tells Google about you
It’s hard to believe, but it’s true. Your friends, family, colleagues or whoever else are on your social circles are indirectly handing over information to Google about you.
Google spiders the web
Ever since Google started, it has been scanning the internet left, right and centre to gain all sorts of information. They now have their spiders crawling social networks like Twitter as well, which translates into personal info about millions of individuals being gained every single day.
However, Facebook is still out of their reach.
Information via mobiles
There possibly can be no other device more personalized than people’s mobiles. Desktops, tablets or even laptops can be shared by other people, but most people keep their phones close to themselves. Imagine what all can be done from every bit of information that’s stored in your mobile phone – places you visit the most, people whom you call or SMS the most, your daily route etc.
So what does Google do with this vast amount of data?
The first thing that anybody would think would be that Google sells it and makes money. But the more likely answer is that this data will be used to gives users a personalized experience. And this is just the beginning – what Google truly wants is to be the beginning and ending of everybody’s virtual experience.
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