Thanks to the perpetual connectivity, brands today are left with no choice than marking strong presence on almost every channel where customers can search them. Brands need to use a combination of communication means to reach out to a broad audience present at different channels like social ...
Do you own a blog for your online business? Are you finding it difficult to get blog post ideas that draw the attention of your readers and engage them for longer? Posting simple blogs is not enough to drive readers; rather, you need a variety of blog post ideas that bring variety to your ...
With the beginning of 2017, everyone is wondering about the changes in digital marketing strategies. Though it’s been almost a month, people are still confused about Facebook marketing in 2017. To get an idea of what the year holds for Facebook marketing, we collected thoughts of social ...
If you are still spending time on the link command, stop it as Google as officially killed off the same and now it’s not working properly. Following the decision to kill off link command, Google’s John Mueller has suggested Webmasters and SEOs not to use link operator. If you try to ...
In an effort to make PPC more beneficial and effective on different devices, Google announced Enhanced Campaigns on February 6, 2013, and coupled devices together. The move was more focused on developing mobile-first campaigns, which Bing also followed. Though it was a good move at Google’s ...
For the digital market, the year has been full of surprises and some big changes. Be it the introduction of Expanded Texts Ads (ETA) or Google Penguin update after almost 2 years, 2016 gave many shocks to the digital marketers. Along with some unexpected changes, 2016 will also be remembered ...
Marketing and promotion are inevitable in the online world. Whether you own a website or an app, you need to promote it to ensure that the target audience gets to know about it and uses it. Personalization is one of the strategies claimed by every business but effectively used by only a few. ...
In an effort to make PPC more beneficial and effective on different devices, Google announced Enhanced Campaigns on February 6, 2013, and coupled devices together. The move was more focused on developing mobile-first campaigns, which Bing also followed. Though it was a good move at Google’s ...
In online marketing, you need a list of your existing and prospective customers for various reasons and the major among them is email marketing. This is the single most powerful marketing strategy to get a higher number of conversions with minimum efforts. This digital marketing process gets ...
Are you still stuck to just Google adword advertising thinking that Bing is far behind the innovative applications? If yes, you are making a big mistake. Ignoring Bing Ads can be really harmful to the advertisers. Gone are the days when new and innovative applications within AdWords used to be ...
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