In an effort to make PPC more beneficial and effective on different devices, Google announced Enhanced Campaigns on February 6, 2013, and coupled devices together. The move was more focused on developing mobile-first campaigns, which Bing also followed. Though it was a good move at Google’s ...
For the digital market, the year has been full of surprises and some big changes. Be it the introduction of Expanded Texts Ads (ETA) or Google Penguin update after almost 2 years, 2016 gave many shocks to the digital marketers. Along with some unexpected changes, 2016 will also be remembered ...
Marketing and promotion are inevitable in the online world. Whether you own a website or an app, you need to promote it to ensure that the target audience gets to know about it and uses it. Personalization is one of the strategies claimed by every business but effectively used by only a few. ...
In an effort to make PPC more beneficial and effective on different devices, Google announced Enhanced Campaigns on February 6, 2013, and coupled devices together. The move was more focused on developing mobile-first campaigns, which Bing also followed. Though it was a good move at Google’s ...
In online marketing, you need a list of your existing and prospective customers for various reasons and the major among them is email marketing. This is the single most powerful marketing strategy to get a higher number of conversions with minimum efforts. This digital marketing process gets ...
Are you still stuck to just Google adword advertising thinking that Bing is far behind the innovative applications? If yes, you are making a big mistake. Ignoring Bing Ads can be really harmful to the advertisers. Gone are the days when new and innovative applications within AdWords used to be ...
Do you want to make better search engine optimization decisions? If yes, you should be ready to connect audience insights with your SEO strategies. Businesses now understand the importance of customers and pay due attention to audience enrichment by combining first party data from the website ...
Google is the leading search engine not because of the highest number of users but also due to the amazing features it offers to the users. It keeps launching new features every now and then to ensure that the users get the best browsing experience. The new addition to the list of features is ...
To help the marketers gain more profits, Twitter has now opened Moments to all users. Basically, Twitter Moments was launched for the curation of the best tweets of the day that included an overview of the news and important tweets. Now to help the users tell stories through a series of tweets, ...
Online writing is a challenging task because you have to keep various factors in the mind. While writing, you need to ensure that the content offers equal value to the search engines as well as the readers. Striking a right balance of keywords and information to impress everyone is the biggest ...
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